Using social media to raise funds become a solution more used thanks to many advantages.
First of all, Social media gather more people than traditional medias in the same time. You can also target more people.
Secondly, social media permit an immediate interaction. What I mean by that is that people can talk or ask some questions to associations directly : It’s easier to reach them.
Thirdly, using social media is relatively inexpensive compared using traditional media.
Finally, NGOs can easily know the impact of the communication thanks to analytical tools.
To conclude, social media is a community where people interchange together and that why fundraising use this one, it’s because they need us, all together. And It might be the simple way to do it. They’re totally right !